What Is Unbounce: Is It a Secret Weapon For Boosting Conversions?

Looking for a landing page builder that’s easy to use, powerful, and AI-powered? Look no further than Unbounce.

Unbounce is a landing page builder that helps you create high-converting landing pages without having to write any code. With Unbounce, you can easily design and publish landing pages that are tailored to your specific marketing campaigns and target audiences.

Unbounce has lots of AI-powered features that can help you boost your conversion rates. For example, Unbounce’s Smart Traffic feature can automatically route visitors to the landing page that’s most likely to convert them. And Unbounce’s A/B testing feature lets you test different versions of your landing pages to see what works best.

In this blog post, we’ll discuss the benefits of using Unbounce and how it can help you boost your website’s conversion rate.

What is Unbounce?

what is unbounce

Unbounce is a landing page builder that helps you create high-converting landing pages without having to write any code. Unbounce offers 100+ premade landing page templates for the creation and optimization types of web pages, such as lead capture pages, sales pages, and product launch pages.

Once you’ve created your page, you can publish it with a single click or connect it to your marketing automation tools for further optimization.

With its user-friendly, drag-and-drop editing feature, Unbounce allows users to customize their pages without requiring any coding expertise.

Beyond merely creating landing pages, Unbounce provides a suite of features aimed at enhancing conversion rates. This includes A/B testing to determine the most effective design or content, heatmaps to visualize user behavior, and conversion analytics for tracking performance.

Unbounce’s versatility and robust features have made it a go-to choice for businesses of all scales, from small start-ups to large enterprises.

It has been adopted by a diverse range of businesses, including leading brands such as HubSpot, Shopify, and Airbnb. With Unbounce, companies are equipped with the tools they need to successfully convert visitors into customers.

How does Unbounce help to boost conversion?

Unbounce is a powerful tool designed to boost your website’s conversion rates. It achieves this through a variety of features and functionalities that are centered around improving the user experience, enhancing targeting, and optimizing landing pages.

High-Quality Landing Pages

The first step to boosting conversions is creating effective landing pages. Unbounce provides a drag-and-drop builder and an array of pre-built templates that make crafting visually appealing, user-friendly landing pages effortless. The quality of your landing page can significantly influence a visitor’s decision to engage or leave, making this feature indispensable.

Audience Targeting

Unbounce is equipped with dynamic text replacement and smart traffic routing features. These tools allow for fine-tuned audience targeting, ensuring your landing pages reach the right people at the right time. Better targeting often leads to improved conversion rates, as visitors find the content more relevant and compelling.

A/B Testing and Optimization

Unbounce’s A/B testing capabilities enable you to experiment with different versions of your landing pages to identify the most effective design. This feature allows you to pinpoint and rectify any issues hindering your conversion rates, leading to continuous improvement and optimization.

Effective Calls to Action (CTAs)

Clear, compelling CTAs are crucial for guiding visitors toward conversion. Unbounce simplifies the process of incorporating strong CTAs into your landing pages, thus making it easier for visitors to understand what action they’re expected to take.

Personalized Landing Pages

With Unbounce, you can personalize your landing pages using dynamic content. This could include a visitor’s name, location, or interests. Personalization enhances the relevance of your landing pages for each visitor, which in turn can increase the likelihood of conversion.

Social Proof

Unbounce also facilitates the addition of social proof elements to your landing pages. Testimonials, customer reviews, and social media badges can all be integrated to build trust with potential customers. By seeing that others have had positive experiences with your business, visitors may feel more confident in converting.

Benefits Of Using Unbounce:

Ease of use – With Unbounce, you can quickly and easily create high-converting landing pages without having to learn coding or design.

A/B testing – It allows you to A/B test your landing pages to see which version performs best. This can help you to improve your conversion rate.

Integration with other tools – Unbounce integrates with a variety of other tools, including Google Analytics, Salesforce, and WordPress, which allows you to track your conversions and see how Unbounce is impacting your website’s performance.

Mobile optimization – Unbounce allows you to create mobile-responsive landing pages that look great on any device. This makes them perfect for people who are browsing the web from a smartphone or tablet.

Unlimited customization options – You can customize your landing page with an unlimited number of elements, including buttons, images, text boxes, and more.

Unlimited landing pages – This allows you to create an unlimited number of landing pages on your website or blog. This means that you can test different versions of your landing page to see which performs best for each campaign.

Unlimited popups – You can create an unlimited number of popups on your website or blog. This means that you can test different versions of your popup to see which performs best for each campaign.

Call-to-action buttons -It helps you to add call-to-action buttons to your landing pages, which can help you increase your conversion rate.

Lead capture forms – They provide you with lead capture forms for your landing pages, which can help you collect leads from potential customers.

Unbounce Integrations

unbounce integrations

They have integrated with almost any marketing automation or CRM tool out there, including tons of in-app integrations and thousands more through Zapier and webhooks. So whether you’re using Salesforce, Marketo, HubSpot, Pardot, Infusionsoft, or something else entirely, Unbounce will work with it.

Here are some of our most commonly used integrations:

  • Infusionsoft
  • Salesforce CRM
  • Marketo and HubSpot (via Zapier)
  • GetResponse
  • AWeber
  • MailChimp
  • ActiveCampaign
  • Drip
  • Constant Contact
  • SendGrid
  • Mandrill

They also have a ton of integrations that are specific to Unbounce, like Google Analytics integration and the WordPress plugin.

If you’re curious to see how your favorite tool integrates with Unbounce, check out this list of integrations that are available within the platform itself.

See All Integrations

Unbounce Features

Drag and Drop

Easily build pages with their intuitive drag-and-drop builder. Customize any element on the page by dropping, dragging, or editing it to your liking. Easily create columns, add images and videos, change colors and fonts—everything you need to make a landing page that stands out from the competition. Anyone can use it, even those with no technical knowledge.

Unbounce 100+ Templates

unbounce landing page templates

Creating a landing page doesn’t have to be hard. You can get started in minutes by choosing from their library of 100+ high-converting templates. Or, if you want to make your design from scratch, that’s possible too. Just use their simple drag-and-drop builder to create any layout you can imagine. You can easily customize your landing page to match your branding. And if you need help, their team of experts is always happy to give you a hand.

Popups And Sticky Bars

unbounce pop-ups and sticky bars

There’s no question that popups and sticky bars can be extremely effective for converting website visitors into customers. But all too often, these elements are used in a way that’s disruptive and annoying instead of helpful and relevant.

With the right tool, you can avoid this problem by triggering smarter popups and sticky bars that show only the right offers at precisely the right times.

For example, if you’re using an email marketing service like MailChimp and your objective is to collect subscribers, you can use a popup or sticky bar that triggers only visitors who haven’t yet signed up for your mailing list. This way, people who’ve already shown interest in what you have to offer won’t see these elements, and you’ll avoid annoying people who are already on your list.

Dynamic Text Replacement (DTR)

It is a great way to increase the relevance of your offers and improve your lead conversion rate. With DTR, you can automatically match the headlines or text that appears on your popups and sticky bars with the exact search terms your leads used to reach your offer. This ensures that they see relevant information right when they’re most interested in it – leading to more conversions.

Of course, it’s not enough to just have a relevant offer – you also need to ensure that your leads understand and trust the offer when they see it. That’s why DTR is only one part of their full Conversion Optimization features by combining SmartSegments with Dynamic Text Replacement, you can show your leads a customized offer based on their demographic and behavioral data.

Smart Builder

unbounce smart builder

A/B Testing

You can also run A/B tests on your landing pages. This is a great way to see how a given variant resonates with visitors and to tweak pages accordingly to increase conversion rates. With the Smart Builder, you can create variants of any page in minutes and test them against each other. And if you use Google Analytics, you can connect your Unbounce account directly to it and get insights into how your traffic is flowing.

Optimized Page Sections

If you’re looking to create a landing page that’s optimized for conversion, It has the perfect solution with a variety of features. Their pre-built, modular section templates can be mixed and matched to create your ideal landing page. This makes it easy to get started and ensures that you’ll have all the components you need to create an effective page.

Unbounce Style Guides

You can make it easy to create consistent and professional-looking landing pages for your brand by giving you access to your approved typefaces, colors, logos, imagery, and even icons.

This style guide is an easy-to-use resource that helps you maintain a consistent brand look and feel across your pages. By using approved typography, colors, and imagery, you can keep your branding on display every time someone visits your page.

Design Assistant

It can help you to get there quickly and easily by recommending stunning, data-backed templates specific to your industry, audience, and goals. With their library of professionally designed templates, it’s easy to find a layout that will make your page look great while still driving more conversions.

Copy Insights

Copy is one of the most important elements of any marketing campaign. It’s what grabs attention and convinces people to take action. But creating great copy can be tricky—especially if you’re not sure where to start.

That’s where Copy Insights comes in. Powered by Smart Copy, this tool provides recommendations for high-converting copy based on your message, audience, and tone. You can even see how your copy compares to other brands in your industry.

Copy Insights are like a second pair of eyes on your sales page. It will give you suggestions for attention-grabbing headlines, hero text, testimonials, and call-to-action buttons that match the tone of your brand.

Builder Grid

If you’re like me, you’re not a designer. But that doesn’t mean you can’t create beautiful, responsive landing pages. The Unbounce Builder Grid makes it easy to design and build mobile-friendly pages without any graphic design experience.

Builder grid acts as a guide, snapping sections in place so your layout is always pixel-perfect. Plus, all of their templates are fully responsive so they’ll look great on any device. So what are you waiting for? Start building your next landing page today.

Mobile-Responsive Design

If you want your website to be found by customers on any device, it’s important to have a responsive design. With their easy-to-use platform, you can create mobile-optimized pages without any additional work or technical know-how. This will help convert more customers as they’re able to view your page perfectly, regardless of the device they’re using. Get started today to see the results for yourself.

Multi-Device Page Preview

With the release of the new Multi-Device Page Preview tool, you can now see how your page looks on both mobile and desktop devices—instantly. But what if you want to make changes? No problem! You can edit your page content separately on each device but launch them together. So, whether you’re tweaking your site for mobile or creating a brand new design, you can customize your page exactly how you want it.

It can be tough to get a sense of how your page will look on different devices. But with the new Multi-Device Page Preview, you can see how it will look on both mobile and desktop right from the editor. No more guessing what your visitors will see. You can make changes separately for each device, or launch them together.

Now that you’ve created a killer website, it’s time to make sure it looks great on every device. No more guessing how your page will look on mobile! With the new Multi-Device Page Preview, you can see how your page looks on both mobile and desktop right from the editor. You can even edit different parts of the page

Smart Traffic Features

unbounce smart traffic

Conversion Mapping

With this Conversion Mapping feature, you can automatically identify conversion patterns based on who’s converting on which landing page variants. Start optimizing for better results in as few as 50 visits.

So how does it work?

First, create a set of goals—such as signing up for a newsletter or making a purchase. Then, use Conversion Mapping to identify which variants of your landing pages are most effective at achieving those goals.

Once you’ve identified the best-performing variants, you can start optimizing for even better results.

Time-to-Learn feature

it starts learning immediately about your page and visitor attributes, infinitely faster than any human could. This means that you can start seeing results from your experiments almost instantly, without waiting for long feedback loops. Plus, Time-to-Learn is constantly getting smarter as it observes more and more data – so the sooner you start using it, the better.

To get started, simply add the Time-to-Learn widget to your page and configure it with a few basic settings. From there, they will take care of the rest – no need to write any code or fuss with complicated setup procedures. In just a few minutes, you’ll be up and running and on your way to improved conversion rates.

Unbounce Visitor Attributes to

One of the more unique features of Unbounce is the ability to route your visitors based on their attributes. These include geo-location, timezone, device type, browser, and OS. This allows you to make a visitor feel like they’ve gone somewhere special with no effort from you.

For example, if someone is using a device with a big screen resolution and you’re running an ad that only supports mobile devices, then you can feel confident knowing that they will see the right landing page for them. That way, regardless of what type of device they have or where in the world they are located, visitors will have the best experience possible on your site.

By taking advantage of visitor attributes, you can ensure that everyone who visits your landing page has the best chance of converting. And with Unbounce’s data science-tested set of high-converting visitor attributes, you can be sure that you’re making the most out of your traffic.

Smart Traffic Insights (coming soon)

When it comes to online marketing, there’s no doubt that traffic is key. And while you may think you have a good understanding of where your visitors are coming from, what’s really important is knowing how to turn those visitors into customers.

Luckily, with Smart Traffic Insights, you can get all the actionable insights you need to boost your conversion rate.

Smart Traffic Insights is a powerful tool that provides you with detailed information on where your website visitors are coming from, what they’re doing on your site, and how likely they are to convert. With this data in hand, you can easily identify the new channel and audience opportunities without guesswork.

In addition to Smart Traffic Insights, these reports give you a high-level overview of how your website is performing across all traffic channels, including Paid Search, Organic Search, Social Media, and Referral.

With this data in hand, you can quickly see which channels are giving you the best results, and which ones might need a little more work on your end to produce better results.

At first glance, you’ll be able to see which variants of your original page are winning across all traffic channels and how many visitors each variant has received from each channel. You can also view the overall conversion rate for each landing page variant against the site average, giving you an instant understanding of whether your new landing pages are performing better or worse than your original pages.

Finally, the report also includes a list of top referring domains for each landing page variant. This can give you great insights into where your best traffic is coming from and which channels might deserve more attention in the future.

Smart Copy Features

Unbounce smart copy


Expander is a great way to help you to expand content quickly and easily. It’s perfect for those times when you need to produce a lot of copy in a short amount of time. With Expander, you can input any short pre-written text as a starting point and let Smart Copy’s Expander feature help you expand your sentence or paragraph automatically.

Expander works best when you have a piece of text that is similar to what you want to write.

30+ Templates

Smart Copy also comes with over 30 pre-written content templates that you can use for a variety of different purposes. Whether you need to write a landing page, an About Us page, or product descriptions. You can also use templates to create brand taglines, social media posts, and more.

Content-generating templates are written in a conversational tone and are designed to help you sound like an expert in your field.


Writer is an AI copywriting feature in Unbounce that helps you generate long-form copy within the app. With Writer, you can quickly and easily create high-quality copy for your landing pages without having to worry about hiring a freelance writer or spending hours editing and formatting your text. it’s built on GPT-three (Generative Pre-trained Text model) so the copy will come out sounding like an authority on the topic. So if you’re looking to create some high-quality copy for your next landing page, be sure to check out Writer.


If you’ve ever wanted to change up the tone or style of your existing copy, Unbounce’s Smart Copy feature makes it easy. With Remix, you can take an existing block of text and turn it into something completely new for different channels or campaigns. This is a great way to keep your messaging consistent while still feeling fresh and relevant to your audience.

Chrome Extension

When it comes to writing, the Smart Copy Chrome Extension can be a real-life-saver. This extension allows you to highlight any text on any page or platform and the extension will automatically write your next sentence for you, rewrite it, or expand it into a paragraph. No more wasted time trying to come up with something clever to say- the Smart Copy Chrome Extension will do it for you. This extension is also great for SEO because it helps to improve your site’s content by providing relevant and keyword-rich sentences. So next time you’re feeling stuck, don’t sweat it- just highlight some text and let the Smart Copy Chrome Extension take care of the rest.

Translate your copy into 6 Languages

Generating copy in multiple languages can help you reach a wider audience. The tone of voice is conversational and expert, making it perfect for both new and experienced website owners. These translations can help your website rank higher in local search results, increasing traffic and conversions.

Performance and Security

Fast Content Delivery Network

Unbounce’s Content Delivery Network (CDN) integrates with Amazon’s CloudFront to speed up the loading of your landing pages, popups, and sticky bars. Their CDN uses a global network of edge servers to serve your content from the closest location to your visitor. This results in faster page load times and a better user experience.

To get started with CloudFront, create an Amazon Web Services account and then follow the steps in our guide to setting up CloudFront. Once you’ve set up CloudFront, you can add your landing pages, popups, and sticky bars.

5 Worldwide Data Centers

Unbounce provides five data centers across the world, and your landing pages are speedy in every country you’re targeting with your campaigns easily.

No matter where your leads are located, our infrastructure ensures that they have a great visitor experience on your landing page and convert faster. So you can rest assured that all of your landing pages are performing optimally and keeping your data safe.

They are constantly expanding global reach, so you can target more leads no matter where they live.

Privacy by Design

When you’re working with Unbounce, you can be confident that your data is always secure. They adhere to the Privacy by Design principles, which means they design their products and services with privacy in mind. This means that they never sell or share your information with third-party advertisers. And it also means that they use the latest security technologies to protect your data from unauthorized access.

So if you’re looking for a secure and privacy-friendly way to create landing pages and convert leads, Unbounce is the perfect solution for you.

GDPR Compliant

Unbounce is fully compliant with the GDPR, CASL, and PCI-DSS data privacy and security standards. This means that your data is safe with Unbounce, and they take responsibility to protect it seriously.

Automatic SSL Encryption

All landing pages now use SSL encryption, which is indicated by a green padlock in the browser window. This assures your visitors that their data is secure and cannot be intercepted by third-party hackers.

Additionally, they provide a new system with even stronger security for your account login and checkout processes. You can feel confident knowing that your data is safe when you do business with Unbounce.


Unbounce is a leading marketing tool for businesses of all sizes. It has the features you need to create landing pages, popups, and sticky bars that convert visitors into customers. They’re constantly adding new features like A/B testing, conversion tracking, and more. And their privacy and security policies are some of the best in the industry. Their customer support team will help you with any questions or issues you have. So if you’re looking for a landing page builder that will help you increase conversions, Unbounce is a great option.

Try Unbounce Free

Affiliate Disclosure: Some of the links in this article contain an affiliate link if you decide to purchase through my links I may receive commissions without additional cost to you. Thanks for supporting us.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *