Unbounce Review (2022): Is It The Best Landing Page Builder for Conversion Optimization?

If you’re looking for a landing page builder that is easy to use and offers tons of features, then Unbounce is the tool for you. With the Unbounce review, we will look at all the features that Unbounce builder offers.

We’ll also discuss the pros and cons of using the Unbounce system so that you can decide if it’s the right tool for you.

Unbounce offers many features and customization options, making it an excellent tool for businesses of all sizes.

You can build landing pages without coding experience. And You can also set up and publish your landing page on the WordPress site from your WP admin.

They provide 100+ high-converting landing page builder templates, and A/B tests your pages to see which version performs the best.

Plus, Unbounce integrates with all major email marketing platforms so that you can easily generate leads and send them automated emails.

However, there are a few things to keep in mind before you sign up for Unbounce. First, it’s important to note that Unbounce is a bit more expensive than some of the other platforms on the market.

If you’re on a tight budget, you may want to consider a different tool.

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What is Unbounce?

what is Unbounce

Unbounce is a landing page builder with its drag-and-drop builder, you can create landing pages in minutes – without any coding experience. Unbounce offers a wide selection of templates and pre-built sections to help you in conversion optimization.

The Unbounce Conversion Intelligence™ Platform provides you with data from over 1.5 billion conversions so that you can improve your email marketing campaigns.

Not only does Unbounce have a powerful landing page builder, but it also provides Unbounce users with feature A/B testing. This means you can test different versions of your landing page to see which ones perform the best.

Plus, Unbounce integrates with several popular marketing, email marketing, and CRM platforms, making tracking and managing your leads easy.

Who is the Founder of Unbounce?

Who is the Founder of Unbounce

Unbounce was founded in 2009, by Rick Perreault, Carter Gilchrist, Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy. According to the site’s history page, these individuals were motivated by a shared frustration with the traditional landing page builder process.

The team set out to change the status quo by building a better experience with easy to use landing page builder for marketers. They started with a small budget and bootstrapped their way to success.

Despite humble beginnings, Unbounce has become a leading platform for creating and optimizing landing pages.

The company now has a team of over 200 people and is headquartered in Vancouver, Canada. Unbounce is helping marketers around the world drive better results for their campaigns.

Top benefits of Unbounce

If you’re a marketer, you know how important it is to have a high-converting landing page. But what if I told you there’s a tool to help you build landing pages that convert even better? That tool is Unbounce landing page builder.

Here are the top benefits of using Unbounce:

  • You can create your own landing page and create landing pages quickly without hiring a designer or developer.
  • Unbounce is easy to use, even for those with no technical background. The platform is intuitive and user-friendly.
  • Unbounce comes with a drag-and-drop page builder, making it easy to create amp landing pages.
  • You can use Unbounce to A/B test different versions of your landing pages to see which one converts better.
  • You can easily create pop-ups and sticky bars to call attention to special offers, discount codes, and more.
  • Unbounce integrates with many popular marketing and advertising tools, making it easy to track your results.
  • With Unbounce, you can quickly and easily create landing pages optimized for conversion.
  • The platform offers a wide range of landing page builder templates that can be customized to fit your brand’s look and feel.
  • Unbounce integrates with popular marketing and CRM tools, making tracking and managing your campaigns easy.
  • The company offers an excellent support team, and marketing teams are always on hand to help you get the most out of the platform.
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Unbounce Features

There are so many features of Unbounce that make it an essential tool for marketers, but here are some of the best:

Unbounce features

Landing Page

Unbounce landing page

Visitors are drawn to landing pages because they are simple and to the point. The message should be clear, and a solid call to action pulls the visitor. You can create a unique landing page that targets your audience by having a specific goal for each marketing campaign. You can also create amp landing pages with Unbounce.

With Unbounce, you will have the best landing page builder with ease. The drag-and-drop system for building landing pages is simple to use, and plenty of features help you create a conversion-optimized page. You can A/B test different versions of your page to see what works best and use smart triggers to personalize the experience for each visitor.

Unbounce is the best landing page builder for growing your business with everything you need to building landing pages.

Drag And Drop Builder

Unbounce’s drag-and-drop builder interface is one of the most user-friendly and intuitive landing page builders. With its simple design, you can easily add, edit, and arrange page elements to create a stunning and professional-looking landing page in just minutes. And it’s drag-and-drop builder is an excellent choice for creating pages and conversion-optimized landing pages.

It is an AI feature that gives you the flexibility to create a landing page that is truly unique and tailored to your specific needs.

Pop-ups And Sticky Bars

Unbounce Pop-ups and sticky bars

You can use pop-ups to display important information, announcements, or offers.

And Sticky bars are like pop-ups, but they stay fixed at the top or bottom of the screen as visitors scroll.

It can trigger Both pop-ups and sticky bars to appear based on visitor behavior, such as when they’re about to leave the page.

Lead Generation Forms: With Unbounce’s lead generation forms, you can collect leads and contact information from your visitors with just a few clicks.

You can easily add forms to your new pages and pop-ups and customize them to match your brand.

It can trigger forms to appear based on visitor behavior, such as when they’re about to leave the page.

Coupon Codes: You can use coupon codes to offer discounts and promotional offers to your visitors.

Codes can be applied automatically at checkout, or you can choose to display a code on your landing page that visitors can copy and paste at checkout.

Limited-Time Deals: You can use limited-time deals to create urgency and encourage visitors to buy now.

Deals can be applied automatically at checkout, or you can choose to display an agreement on your landing page that visitors can copy and paste at checkout.

Product Announcements: You can use product announcements to showcase new products, services, or features.

Announcements help you to appear based on visitor behavior, such as when they’re about to leave the page.

Who Sees Your Pop-ups: You can choose who sees your pop-ups and sticky bars.

You can target by location, device, browser, referral source, or any combination of these factors.

Triggering Your Visitors: You can also display popups or sticky bars after the visitor has been on your site for an amount of time, or when they’ve scrolled to a certain point on the page.

Keyword Targeting: With Unbounce, you can use keyword targeting to swap in keywords based on site visitors search terms dynamically. This allows you to customize your message and offer for each visitor for your paid search campaigns.

A/B Testing: You can use A/B testing to test different versions of your landing pages and create popups to see which performs better.

Publishing Your Pop-ups: When you’re ready to publish your pop-ups, you can do so in just a few clicks. You can choose to create your pop-ups on your site immediately or schedule them to be published at a later date.

A/B Testing

Unbounce A/B testing compares two versions of a landing page to see which one performs better. You can use Unbounce pages A/B Testing to test different elements on your landing page, like the headline, the call-to-action button, or the amount of text on the page.

To set up an A/B Test, you must create two versions of your landing page. The original version is the “control”, and the second version is the “variant.” You can then send traffic to both pages and see which one converts more visitors into leads or customers.

A/B Testing is a valuable tool for optimizing your landing pages, but it’s important to remember that one landing page won’t convert all your visitors.

That’s why creating multiple page variants of your landing page and using Smart Traffic to connect every prospect with the most relevant experience is essential. Doing this will increase your chances of conversion and make the most of your marketing efforts.

Dynamic Text Replacement

This is an AI feature that changes your text automatically. This can be a huge time saver, especially if you have a lot of landing pages or want to change your text frequently.

To set up Dynamic Text Replacement, make your dynamic text replacement with a keyword list in your Unbounce pages account and add the relevant keywords. Once you’ve done this, the feature will automatically replace the text on your landing pages with the corresponding keyword.

Keyword lists are essential to dynamic text replacement, but they’re not the only factor determining how well your campaign will perform. The quality of your keywords is also important.

Reports And Analytics

It can help you track your page performance and make necessary changes to improve your conversion rate. Unbounce’s Reports and Analytics tool does just that.

So, you can quickly see how your pages are performing and identify areas for improvement. In addition, you can track your progress over time and see which changes have the most significant impact on your conversion rate.

Smart Builder

Unbounce Smart Builder

Creating a landing page with Unbounce Smart Builder is the best way to ensure that your pages are effective and conversion-friendly. Choose a template, then add and customize your content with its easy-to-use builder interface and data-backed recommendations. And you can create pages that are sure to perform well.

Key Features:

Optimized Page Section: With the help of this feature, you can use pre-built, modular section templates that can be mixed and matched to create your ideal landing page, built for conversion. This is a great way to save time and ensure that your pages are always optimized for maximum impact.

Style Guide: When it comes to branding, your website is one of the most important places to showcase who you are as a company. That’s why a style guide is essential – it ensures that approved typography, colors, and imagery are used consistently across all site pages.

Plus, the drag-and-drop system for building Unbounce’s landing pages it makes applying your style guide to your pages easy, so your visitors will always see your brand portrayed in the best light.

Design Assistant: It provides real-time recommendations as you’re designing your pages, so you can be sure that your pages are always up to par. Plus, it offers tips on how to improve your page’s design for maximum impact.

All you have to do is enter basic information about what you want your page to achieve, and the Design Assistant will do the rest.

Mobile-Responsive Design: In today’s mobile-first world, having a website that looks great on any device is more important than ever. With Unbounce, you can be sure that your page speed will always be better, no matter what screen size they’re viewing.

And you don’t have to do extra work to make your pages look great on mobile. Just create your page in Unbounce, which will automatically adjust to fit any screen.

Unbounce Apps: Connect your favorite tools to Smart Builder landing pages in just a few clicks—no coding necessary.

There are over 100 apps available in the Unbounce App Directory, so you’re sure to find one that fits your needs. And if you can’t find an app that does what you need, you can always create a custom integration using Unbounce’s API.

Plus, the new Smart Builder makes it easy to connect your apps and start tracking your conversions. Just click the “Add an App” button and select the app you want to use. Then, enter your app credentials and start tracking your conversions in no time.

With Unbounce Apps, you can add features like countdown timers, forms, and live chat to your pages without any coding. Plus, there are over 100 apps to choose from, so you can find the perfect tool for your business.

Conversion Goals: Unbounce makes it easy to track conversion data important to your campaign. You can easily track how many people are subscribing to your newsletter, filling out your contact form, or downloading your white paper.

Just create the goal that you want to track. You can also keep tabs on your goals and optimize for better results.

Smart Traffic

Unbounce Smart Traffic

Smart Traffic is a new AI-powered feature that will help you increase conversions without any guesswork through optimized and intelligent advertising. It has a machine-learning system that analyzes data from your Unbounce’s landing pages and ads to determine what’s performing best. It gives suggestions on how it can improve its campaign for even more outstanding results.

So if you’re ready to take your conversion rates to the next level, give Unbounce Smart Traffic a try.

Key Feature:

Fast Optimization: In as little as 50 visits, Smart Traffic will automatically send your visitors to the landing page variants most likely to convert them. This makes fast optimization more effortless than ever before.

Increase Your Conversion Rate: You can’t rely on a single landing page to convert all your visitors. The best way to increase your conversion rate is to create multiple page variants of your landing page and use Smart Traffic to connect each prospect with the most relevant experience.

Doing this will give you a better chance of converting more prospects into customers.

Visitors Attributes: It uses data from your landing pages and ads to determine the most important attributes for conversion based on timezone, geo-location, device type, browser, and OS. It then applies a machine learning algorithm to optimize its campaigns for better results.

Time-to-Learn: Smart Traffic starts learning immediately about your page and site visitors attributes. So there’s no need to wait for weeks to see results.

Smart Traffic is constantly learning and evolving. And it gets smarter over time as it collects more data. So you can keep improving your results without lifting a finger.

Smart Copy

Unbounce Smart Copy

Smart Copy is an AI tool that helps you generate marketing copy, product descriptions, emails, and more for your business needs. Its easy-to-use interface with 30+ copywriting templates generating the type of content you want makes perfect sense as an essential component in any successful content producer’s workflow.

Want to learn more about smart copy, just click here

Unbounce Integrations

Unbounce integrations

So many software programs integrate with Unbounce, making it easy to add Unbounce landing pages to your existing workflow. Here are just a few of the most popular integrating Unbounce:

  • Salesforce: With the Salesforce integration, you can push leads from Unbounce directly into your Salesforce account.
  • Google Analytics: The Google Analytics integration lets you track visitor behavior on your Unbounce landing pages.
  • Zapier: With Zapier, you can connect Unbounce to over 500 other apps, including CRMs, email marketing platforms, and more.
  • Marketo: The Marketo integration allows you to sync your Unbounce leads with your Marketo account.
  • HubSpot: The HubSpot integration lets you add Unbounce leads to your existing HubSpot contact lists.
  • Pardot: The Pardot integration allows you to sync your Unbounce leads with your Pardot account.
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Unbounce Pricing

Unbounce has four pricing plans Launch, Optimize, Accelerate, and Concierge.

All plans come with a 14-day free trial.

Unbounce Pricing

The Launch plan: Start at $90/month or ($81/month If billed annually)

  • Unlimited landing pages, popups, and sticky bars
  • Up to 500 conversions
  • Up to 20,000 visitors
  • domain

Optimize Plan: Start at $135/month or ($122/month If billed annually)

  • Unlimited landing pages, popups, and sticky bars
  • Up to 1,000 conversions
  • Up to 30,000 visitors
  • 5 domains
  • 30% more conversions

Accelerate Plan: Start at $225/month or ($203/month If billed annually)

  • Unlimited landing pages, popups, and sticky bars
  • Up to 2,500 conversions
  • Up to 50,000 visitors
  • 10 domains
  • 30% more conversions

Concierge Plan: Start at $575/month or ($518/month If billed annually)

  • Unlimited landing pages, popups, and sticky bars
  • More than 5,000 conversions
  • More than 100,000 visitors
  • More than 25 domains
  • 30% more conversions
  • Dedicated success team
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So this plan is perfect for small business owners and I recommend the Launch Plan. It has everything you need to create more landing pages. And if you need more features, you can always upgrade to a higher plan later on.

Unbounce is the best landing page builder on the market with pricier. But you’re paying for quality. With Unbounce, you get a lot of features and integrations that make it easy to create a new landing page.

Unbounce Pros And Cons

Pros Of Unbounce

  • The drag-and-drop system is easy to use, even for beginners.
  • You can create high-converting landing pages with ease.
  • Create pop-ups and sticky bar easily.
  • It has a wide range of integrations with 900 marketing software.
  • With Smart Builder, you can conversion friendly pages easily.
  • With the help of the AI Smart Traffic feature, you can increase your conversion rate.
  • The small package is cost-effective and you get a lot of features with it.
  • A useful conversion tracking feature helps you to boost your conversion rates significantly.
  • The mobile responsive pages are great.
  • The A/B testing is beneficial in finding the best-performing version of your page.
  • They provide 100+ landing page templates that are tested for conversion.
  • With the help of Smart Copy, you can generate all marketing content automatically.

Cons Of Unbounce

  • The pricing is on the higher.
  • It is still a learning curve.

Does Unbounce offer a free trial?

Yes, Unbounce offers a 14-day free trial. During the free trial, you can use all features of Unbounce. To sign up for a free trial, visit the Unbounce website and click on the “14-day free trial” button you will be redirected to Unbounce pricing. However, you will not be charged until the end of the free trial period.

Unbounce Alternative

So many Unbounce alternatives in the market offer similar features at a lower price. Here are some of the landing page builders.

Clickfunnels: With Clickfunnels, you can create high-converting landing pages without any design or coding skills. It comes with a drag-and-drop editor that makes it easy to create custom pages. Clickfunnels also offers a wide range of integrations, templates, and features. The starting price is $97/month. The downside is that Clickfunnels is a bit more expensive than Unbounce.

Leadpages: Leadpages is another best landing page builder that offers a drag-and-drop editor, templates, A/B testing, email integrations, and pop-ups. The starting price is $49/month. The downside is that it doesn’t have as many features as Unbounce.

Instapage: Instapage is a landing page builder with a drag-and-drop editor and over 500+ templates. It also offers A/B testing, heatmaps, and real-time analytics. The starting price is $199/month.

Getresponse: Getresponse is an all-in-one marketing platform that offers landing pages, email marketing, webinars, and more. The starting price is $15.58/month.

VWO: VWO is an all-in-one optimization platform that enables businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. VWO also offers a wide range of features, such as A/B testing, heatmaps, and form analytics. The starting price is $99/month. The downside is that you need a developer to implement the changes on your website.

Hubspot: Hubspot is an inbound marketing and sales software that helps businesses attract visitors, convert leads, and close customers. It offers many features such as blogs, email marketing, landing pages, SEO, social media, and more. The downside is that it can be expensive.


Overall, Unbounce is the best landing page builder that allows you to create high-converting landing pages quickly. It has AI features to boost conversions speedily and many Unbounce features with easy-to-use landing pages. And the A/B testing features allow you to fine-tune your pages for even better results and have a wide range of integrations with popular marketing tools that make it easy to use and get the most out of your landing pages.

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Affiliate Disclosure: Some of the links in this article contain an affiliate link if you decide to purchase through my links I may receive commissions without additional cost to you. Thanks for supporting us.

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