Instapage Pricing (2022): Which Plan Is Right For Your Business?

In short, everything you need to know about Instapage pricing.

Instapage offers two different plans: the Building plan and the Converting plan.

The Building plan is suitable for most businesses it starts at just $299/month, with unlimited conversion, unlimited domains, 30,000 visitors per month, 30 published landing page experiences, 3 workspaces, and 3 team members.

The Converting plan from Instapage is designed for larger businesses, with pricing only available upon request. If your business needs exceed what the Building plan offers, you can contact them for a demo and then negotiate to price based on your budget.

In this blog post, we will review Instapage pricing plans that are available and discuss which one would be best for your business. We’ll also talk about each feature so you can make an informed decision on whether or not it’s right for what you need.

Intro To Instapage

what is instapage

Instapage is a landing page builder that helps you create conversion-optimized landing pages for your marketing campaigns. With Instapage, you can quickly and easily build beautiful landing pages designed to convert.

Instapage provides you with everything you need to create high-converting landing pages, including templates, drag-and-drop page builders, real-time analytics, and more.

With Instapage, you can create landing pages tailored to your specific marketing goals. Whether you’re looking to drive traffic to your website or increase sales for your business, Instapage can help you achieve your goals.

The company offers many features that allow businesses to create conversion-optimized landing pages. These features include:

  • A drag-and-drop page builder that makes it easy to create landing pages without any coding knowledge.
  • A/B testing capabilities allow businesses to test different versions of their landing pages to see which performs better.
  • A built-in lead capture form allows businesses to collect leads directly from their landing pages.
  • Integrations with popular marketing tools.
  • A wide variety of templates and themes can be used to create custom landing pages.
  • And More.

Instapage offers a wide range of features that can be customized to fit your needs.

Some of the features include:

  • A/B testing
  • Lead capture forms
  • Customizable templates
  • Drag and drop builder
  • And more.

Is Instapage Free?

No, Instapage is not free. However, they do offer a 14-day free trial so that you can test out all of the features before deciding if it’s right for you.

Instapage Pricing – How Much Does It Cost

instapage pricing

Building Plan

The first pricing plan we will discuss is the Building plan. This plan starts at $299 per month and includes unlimited conversion, unlimited domains, 30k unique visitors per month, 30 published landing page experiences, and three team members.

What’s Features Include In Building Plan:

    • No Conversion Limits 
    • Unlimited Domains 
    • Server-Side A/B Testing 
    • Real-Time Visual Collaboration 
    • Instablocks® 
    • AMP Pages & Experiences 
    • Thor Render Engine
    • Post click Score
    • AdMap
    • Conversion Analytics
    • Dynamic Text Replacement 
    • SSL Encryption 
    • GDPR Compliance 
    • Google Single Sign-On (SSO) 
    • Zapier Integration 
    • HubSpot Integration

    If you need more than three team members, you can add them for an additional cost.

    This plan is best for businesses that need multiple landing pages and want a team of people working on them.

    Converting Plan

    This pricing plan is the Converting plan. This plan is not a revealed price, but you can contact them for a demo, request this plan, and discuss it with their team according to your needs and marketing budget.

    What’s Features Included In Converting Plan:

    Everything in the Building Plan, plus…

    • Salesforce Integration
    • Marketo Integration
    • Editable Global Blocks
    • 1:1 Ad-to-Page Personalization
    • Heatmaps
    • Multi-Step Forms 
    • Custom Fonts 
    • SSO (Single Sign-On) 
    • Direct Lead-Bypass 
    • Audit Logs 
    • Bulk Lead Downloads 
    • Guaranteed Uptime-Converting SLA
    • Page Migration Services
    • Dedicated Launch Specialist
    • Custom Feature Implementation 
    • Custom Integrations 
    • Conversion Consulting 
    • Design Services 
    • Customer Success Manager

    This plan is best for businesses that need a lot of features and customization options for their landing pages. It is also a good option for companies with a large budget for landing page builders.

    If you are not sure which plan is right for you, Instapage offers a free trial so you can try out the features and see which one would be best for your business. Once you sign up for a plan, you can upgrade or downgrade later if you need more or fewer features.

    Instapage Monthly Plans Vs Annual Plans

    The main difference between monthly and annual plans is the price.

    When you’re trying to decide whether to sign up for a monthly or annual subscription with Instapage, the only real difference is the price. Both plans give you access to all of their features and integrations, but with the annual plan, you get a bit of a discount.

    The monthly plan is recommended for new users who want to experiment with all the features Instapage has to offer. The annual plan is more suitable for confident users who know they will use Instapage frequently and want to save a bit of money in the long run.

    Generally, an Annual plan is cheaper than a monthly subscription because you’re paying for the entire year in one go. This could be a great option if you’ve already got an audience and are receiving traffic and sales to your business–in this case, the Instapage annual plan saves you up to 33%.

    However, it’s important to make sure that you’ll actually use the product for an entire year before committing to an annual plan. Otherwise, you may end up paying more than you need to.

    Both monthly and annual plans come with a free trial so you can try Instapage before you buy. This is a great way to see if the product is right for you. After the free trial, you can choose the plan that best fits your needs.

    Why is Instapage So Expensive?

    When you use Instapage as part of your marketing toolkit in one place, you’re getting a lot more than just a landing page designer. You’re also getting an editor, analytics system, and access to custom templates and split testing. All of this comes at a cost, which is why Instapage might be more expensive than your average landing page builders.

    So the benefits you receive from Instapage greatly outweigh the cost. With Instapage, you can also create effective ads that will help boost traffic and achieve your marketing goals.

    Building Plan Vs Converting Plan – Which Plan Should You Choose

    It depends on your marketing goals as to which Instapage plan you should choose.

    Who Should Use Building Plan

    The building plan is perfect for small businesses that want quick and easy solutions to create landing pages that will convert well and capture leads. But don’t want to advance features.

    Who Should Use Converting Plan

    The Converting plan is perfect for businesses that want to increase their conversion rate and get more leads.

    With this plan, you’ll have access to powerful features that will let you create dynamic landing pages that change based on user behavior. You’ll be able to create complex pages that are optimized for conversions, so you can get the most out of your traffic. You also get A/B split testing which is essential for optimization.

    If you’re serious about marketing and want to get the most out of your campaigns, then the converting plan is for you.

    Instapage Free Trial

    Instapage offers a 14-day free trial so you can explore its features and decide if they’re right for you before choosing a paid plan. Once you sign up, you’ll have access to landing page creation, all templates, and full usage of every feature.

    If you are not satisfied with Instapage for any reason, then you can cancel the account within 14 days without being charged.

    Does Instapage Offers Discount and Coupon Code?

    Instapage offers new users a 70% discount on their monthly prices and an annual plan just by signing up through our unique partner link. They’re also providing free 14-day trials so you can try out the platform before committing to any paid plans.

    Can I cancel my Instapage subscription?

    Instapage lets you cancel your account at any time. Cancel by logging into InstaPage and clicking on Billing from there, then select “Cancel.” Your access to the site will end when the billing cycle ends.

    How to get started with Instapage?

    To start, log in to your account and click the “Create New Page” button. From there, you’ll be able to choose a template, name your page, and start designing.

    Instapage offers various templates and themes that can use to create custom landing pages.

    You can also take advantage of their free 14-day trial to test the platform before committing to any paid plans.


    Overall, Instapage is a great option for businesses that need to create high-converting landing pages. With Instapage, you can quickly and easily build beautiful landing pages designed to convert. Instapage provides you with everything you need to create high-converting landing pages, including templates, drag-and-drop page builders, real-time analytics, and more. If you are looking for a landing page builder to help you create conversion-optimized landing pages, then Instapage is an excellent option.

    Use our exclusive partner link for a 70% discount on your monthly price or an annual plan. You can also get a free 14-day trial to test out the platform.

    Affiliate Disclosure: Some of the links in this article contain an affiliate link if you decide to purchase through my links I may receive commissions without additional cost to you. Thanks for supporting us.

    About Post Author

    Similar Posts

    Leave a Reply

    Your email address will not be published. Required fields are marked *